History
Formation of the Company
The concept of TNA Wrestling started on a fishing trip between Bob Ryder, Jeff Jarrett, and Jerry Jarrett, where they were contemplating their futures in the business of wrestling. World Wrestling Entertainment (WWE) was the only wrestling product on television (following WWE's March 2001 purchase of World Championship Wrestling and Extreme Championship Wrestling filing for Chapter 11 bankruptcy that same year), which Ryder felt led many stations to believe that wrestling was bad for business. Ryder suggested a company that does not need television, but rather just goes straight to pay-per-view.
Jeff Jarrett was the only one of the three who took the discussion seriously (the other two thought of it as "just fishing talk"), and began formulating the business plan in his head 24/7. His first goal was to get former World Championship Wrestling people, such as Jeremy Borash, into the project. In the DVD The History of TNA: Year 1, Borash described the early company as "a skeleton crew, and there wasn't any specific job titles. It was 'Who's gonna cover this? Who's gonna cover this? Who's gonna cover this,' and we all just kind of slid into our roles."
Jeff Jarrett argues in The History of TNA: Year 1 that the hardest part of formulating the company was finding financial backing. In his own words, "You're asking people to invest... um... not small change... a substantial investment into and idea... into a theory, versus something that's tangible, that's up and running. That's how the normal course of business goes. This was a completely different sell."
Almost just as difficult was selling the weekly pay-per-view concept to the pay-per-view companies. In his own words, "That was something that In Demand, DirecTV had never even considered, a weekly pay-per-view wrestling series for ten dollars every Wednesday night! That in and of itself was a gigantic mountain to overcome, selling it to the pay-per-view companies."
The Jarretts found the help they needed, however, and the company had its first show on June 19, 2002. This night, however, they needed help in a different manner, because in a dark match just before they went on the air, a 450 lb. wrestler named Cheex hit the ropes with so much force that one of them broke. The estimated repair time was 30-60 minutes, which they did not have because they were about to go live in a few minutes, whether the ring was ready or not. Backstage, the producers shuffled the schedule so that some non-wrestling segments went first to give the ring crew some more time, but they did not have many of them. Fortunately, the ring crew came up with a creative way to fix the rope, and everyone went live hoping for the best.
Weekly pay-per-view shows
The original TNA business model was different from that employed by WWE in several key ways. By not touring like other major federations have done, TNA was able to keep costs down. Until the introduction of the syndicated show, TNA Xplosion, in late 2002, TNA's weekly show was provided over pay-per-view to act as their main source of revenue, in place of monthly pay-per-view events used by other promotions.[3] These shows started on June 19, 2002 and were held mostly at the Tennessee State Fairgrounds in Nashville to lower production costs.[4] Although the weekly TNA shows were priced at much less than the monthly WWE events, they achieved low buy rates[citation needed]. After 27 months, TNA felt that they had a fanbase that would support three-hour pay-per-views and ceased their weekly shows on September 8, 2004.[5] TNA held its first three-hour monthly pay-per-view, Victory Road, on November 7, 2004.
TNA Impact!
Main article: TNA Impact!
The Impact! Zone, where TNA currently holds most of its televised showsTNA began airing TNA Impact! (official typeset "TNA iMPACT!") on June 4, 2004 on Fox Sports Net and it soon replaced the weekly pay-per-views as their primary broadcast while the monthly events became the main source of revenue.[6] The contract was not renewed one year later with the show getting consistent low ratings. This left TNA with no television deal other than the monthly pay-per-views, so on July 1, 2005, TNA turned to broadcasting iMPACT! from their official website, while seeking a new television outlet.[7][8] TNA would finally secure a deal with Spike TV and air its first episode on October 1, 2005.[9] Since the move, Impact! achieved considerably higher ratings and was moved twice, now having a primetime slot on Thursdays. IMPACT! expanded to a two-hour format on October 4, 2007.[10]
In the UK, Impact is shown on Bravo on a Saturday nights at 9pm.
Expansion
Apart from their weekly shows, TNA started running house shows on March 17, 2006[11] and in October, TNA started holding some of their monthly pay-per-views outside of their central filming location. TNA has also expanded into other areas with the development of a video game with Midway Games, titled TNA Impact!, scheduled for release in 2008.[12] In April 2006, TNA announced a partnership with YouTube that would see TNA supply YouTube with exclusive video content in exchange for hosting, leading to the production of internet shows. In January 2007, TNA's mobile content deal with New Motion, Inc. led to the introduction of TNA Mobile and mobile fan voting.[13] TNA has also launched the TNA U program to help promote the brand and has started airing podcasts through YouTube which they call TNA U TV,[14] as well as the TNA Addicts Show, which consists of promotions for the upcoming Impact as well as Q&A sessions from the fans to the hosts.
In August 2007, live events coordinator Craig Jenkins stated that TNA intended to stage eight pay-per-views and 96 house shows outside Orlando, Florida in