Why do major foreign players stay away? - Azi

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The low prices imposed on the market by Romanian companies are trimming down multinationals" hopes of profit.

Nestle, the biggest multinational that had an ice cream plant in Romania, last year registered 2.1m-euro losses on this segment and has since decided to close it.Three of the world"s biggest food producers Nestle, Unilever and Mars, have so far proved "cautious" in approaching the Romanian ice cream market. However, Romanian producers say multinationals may become more visible on the...

Read the whole story in: Ziarul Financiar