Strauss to invest 7m euros in brands - Azi

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After a name change from Elite to Strauss, Matanya Schwartz, manager of the coffee company, says the focus will be on brands, whilst its market strategy will target the launch of premium brands from the company"s international portfolio.

"We will invest 7m euros every year in our brands, in marketing and research. We are a company that is strongly anchored to the market and this is why the share of marketing expenses in turnover (10%) tops those of other companies, whose expenses usually...

Read the whole story in: Ziarul Financiar