Pepsi: 2008 brought moderate growth for certain categories - Azi

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Pepsi Americas Romania, the second biggest player in the domestic soft drinks industry, is likely to tap into new market segments with products from PepsiCo"s international portfolio."The partnership with PepsiCo, a company with a huge product portfolio and a capacity to innovate is giving us virtually unlimited possibilities to bring new soft drink categories to Romania," says Mike Holmes, Pepsi Americas Romania chairman.

One of the market segments the company is considering at present is that...

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