McDonald"s pushes for expansion to cope with aggressive competition - Azi

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Fast-food restaurant operator McDonald"s Romania, which owns a network of 55 restaurants, is resuming the aggressive growth strategy it previously applied from 1995 through to 1999 by opening 10 restaurants throughout the entire country each year, given the increase in competition on the fast-food market, as a result of the expansion of the KFC chain and Burger King"s entrance.

"We want to reach 150 restaurants in 2015 because the market is constantly growing and Romanians" purchasing power is...

Read the whole story in: Ziarul Financiar