Matache Macelaru" boosts Principal - Azi

All news

Prahova-based charcuterie producer Principal Company has doubled its turnover in the first six months of the year to 50 million RON (13.8 million euros), as a result of the increase in sales driven by the campaign to promote the Matache Macelaru" brand.

"The growth stands at 106% in terms of value, and sales have doubled. The growth driver was the Matache Macelaru" brand, officially launched at the end of February," stated Radu Dumitrescu, brand manager of Principal Company. Although the launch...

Read the whole story in: Ziarul Financiar