Kraft Foods: priority is market share value, not volume - Azi

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Peter Muller, managing director of Kraft Foods Romania, a company with turnover worth around 146 million euros, will focus more on premium products, but will not drop low-end brands such as Africana and Nova Brasilia.

The product mix was one of the reasons why last year"s profit outpaced turnover, believes Muller.For instance, in 2007, Milka, a premium brand, increased its sales by around 40% against the previous year, when Milka saw the fastest increase on the local chocolate tablet market....

Read the whole story in: Ziarul Financiar