How Timisoreana became the best-selling beer brand - Azi

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Timisoreana, the best-selling beer brand in terms of value in Romania, saw a 2.

5% market share increase last year, climbing 4 places in the ranking of best-selling brands, leaving behind rivals such as Bergenbier (InBev), Burger (European Drinks) and Golden Brau (Heineken)."The rise had to do with several combined factors, but the most visible one was the launch of Timisoreana in 2-litre PET bottles in 2006," said Mihai Barsan, group brand manager of Ursus Breweries, the second largest brewer...

Read the whole story in: Ziarul Financiar