Heidi: Distribution makes the difference - Azi

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From the outside, the small Heidi chocolate plant in Pantelimon, close to Bucharest, does not appear to have more than a few dozen employees.

However, around 150 people work here in three shifts each day, and six days out of seven each week. Laderach group, a family business started in Switzerland, a country famed for its chocolate, has developed the Heidi brand at a regional level with the aid of the plant on the Romanian market. From here, around 5-6% of total production goes to several...

Read the whole story in: Ziarul Financiar