Brandient in talks with international partner - Azi

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Aneta Bogdan, managing partner of Brandient, the leading branding agency on the local market, says the company is in negotiations with an international strategic partner to sell a stake.

However, she rules out giving up control of the agency."We are bound by a confidentiality and exclusivity clause. They want a majority stake, but we do not want to give them that, and now we are at a stage where we are talking about how much we want to sell. However, we have two investors that have been with us...

Read the whole story in: Ziarul Financiar