Betty Ice: Weather and price hikes affected growth - Azi

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Betty Ice, the second biggest ice cream producer on the domestic market, in the first seven months of this year saw sales increase by 9% compared with the same period in 2007.

"In real terms, the market is shrinking this year, for two reasons: the inconsistent weather until August and secondly the population"s budget has been hurt by several factors (such as rising interest rates and euro), so we also feel the fallout of the global economic crisis," specified Vasile Armenean, Betty Ice owner.The...

Read the whole story in: Ziarul Financiar