16:38, 17.09.2008 National Lottery Stays Romaniaas Most Valuable Brand In a08, Worth EUR36M

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BUCHAREST / 16:38, 17.09.2008 Romaniaa€™s national lottery a€˜Loteria Romanaa€™ kept its position in 2008 as the countrya€™s most valuable brand, estimated at EUR36 million, EUR1 million higher than last year, according to a ranking by the Vienna-based European Brand Institute.The Romanian lottery ranks 694 in the top including 3,000 European brands.Romania’s biggest gambling firm increased its brand value this year by 2.9%, or EUR1 million.

In 2007, the lottery ranked 758 in the top.But...

Read the whole story in: Mediafax